Tour Guide Evangelism

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A change of paradigm might serve to improve the effectiveness of our witness. Instead of Gospel salespersons we might better think of ourselves as spiritual “Tour Guides.” It’s not like we’re selling anything and trying to profit from it, anyway. Right? Our job is to share what we’ve found and tell people where they can find it––for free!

My favorite tour guides are the ones who introduce me to fascinating places and invite me into their fascination. They’ve seen the site and given their spiel hundreds of times, yet the allure of it hasn’t waned and their joy in sharing it remains infectious. Worth every penny of the cost of the tour is the guide that is still enamored with his or her subject matter.


– Originally published in Reaching Rahab: Joining God In His Quest For Friends

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